File formats7 min read
Logo File Formats: SVG, PNG, PDF and AI
SVG, PNG, JPEG, WebP, PDF, AI and EPS compared in a table: which to use on the web, in slides and in print, why SVG text breaks, and which formats to supply when you publish a logo.
NEWWhat's new in September 2026
Every brand asset.One link.
Search and download official logos, brand colors, and guidelines — always up to date.
Published media kits
16
Get4Games
Logos 3Colors 5
Werp™
Logos 8Colors 3
MediaKit™ by CT
Logos 8Colors 2
YMCA Japan
Logos 2Colors 0
How it works
MediaKit™ is a free brand-asset service: companies and organizations publish their official logos, brand colors and usage guidelines at one URL, and anyone can search for and download them without an account. It is run by Creators Team Inc. in Tokyo.
Search
Find an official media kit by organization or service name.
Download
Get official logos in the format and color variant you need.
Copy colors
Copy brand color codes with a single click.
BLOG
Reading on logos and brand operations
File formats, brand colors, clear space and more: the things that trip people up in practice, answer first.
Brand colors6 min readBrand Color Codes: HEX, RGB, CMYK and Spot Colors
How HEX, RGB, CMYK and spot colors (DIC, PANTONE) differ and when to use each. Why RGB can’t be converted to CMYK exactly, how to write colors in guidelines, and how to check whether a color works for text.
Logo rules5 min readHow to Set Logo Clear Space and Minimum Size
How to decide a logo’s clear space and minimum size and write them down: choosing the unit, measuring at real size, setting screen px and print mm separately, and wording people will follow. Written for whoever publishes the logo.
Using logos6 min readLogo Usage Rules: Permission and Clear Space
When you need permission to use another company’s logo, which alterations to avoid, how clear space works, and what to put in the request email.
Brand operations6 min readHow to Write Brand Guidelines: Six Essentials
The six items brand guidelines actually need, an outline you can copy, and how to specify colors, typefaces and naming, written for teams without a dedicated designer.
Press kits6 min readWhat a Media Kit Is and How to Publish One
Media kit vs. press kit, what belongs on a logo download page, where to host it, who should be able to see it, and the URLs people tend to try first.
Your brand, on MediaKit™.
Register your organization and publish official logos, colors, and guidelines at a single link. Update assets anytime — everyone you share with always gets the latest version.